Grab a coffee, Wellington does them properly. Let me tell you about a Lower Hutt IT company that kept losing to the CBD. Sound familiar?
Two years ago a Petone IT support company rang me. Fourteen years looking after small business networks. Three techs and a van.
They ranked on page two for "IT support Wellington". Every CBD firm sat above them, chasing government contracts they would never win.
Worse, the few CBD leads that did land were painful. Parking, lifts, security passes. A half hour job turned into half a day.
Their real book sat five minutes away. Seaview and Gracefield light industry. Petone retailers. Naenae workshops. Plus Upper Hutt professional firms nobody else would drive out to.
None of those people typed "IT support Wellington". They typed "IT support Lower Hutt". Or "computer support Petone". Or "IT company Upper Hutt". Different councils. Different expectations.
So we dropped the CBD chase entirely. We built a Lower Hutt page. A Petone and Seaview page. An Upper Hutt page. A Porirua page for the northern run.
Then we leaned on the thing the city firms could not match. Same-day onsite, no gorge to cross. That became the headline on every page.
Twelve months later they were turning work away. Managed contracts went from 31 to 74. Average monthly retainer rose from 640 dollars to 1,850 as bigger sites signed on.
Their "IT support Wellington" ranking never improved. Nobody minded one bit. They owned the Hutt instead. That is the whole point.
Wellington is not one Google. It is four councils, a gorge and a coast. Sing out and we will show you where you really stand.
