What is local SEO and how is it different from regular SEO?+
Local SEO is the discipline of getting your business found by buyers in your actual service area — through Map Pack visibility, Google Business Profile optimization, local citations, local link building, and hyper-local content. Regular SEO targets national or broad keyword rankings. Local SEO targets "[service] + [city]" and "[service] near me" queries with the specific ranking signals that drive Map Pack visibility and local organic rankings. Different disciplines, different signals, different playbooks — and mixing them up is why most local businesses get poor results from national SEO agencies.
How much does local SEO cost?+
Local SEO pricing varies by market density, service area size, competitive landscape, and program scope. Typical retainers range from $1,500/month (small business, single service area) to $6,000+/month (multi-location, competitive metros). One-time engagements for GBP optimization, citation cleanup, or local SEO audits available from $1,500. Every quote documented in writing with clear scope — no surprise fees, no vague deliverables.
How long does local SEO take to work?+
First measurable improvements typically appear at month 1-2 as GBP optimizations and technical fixes take effect. Map Pack ranking gains typically appear between month 3-6 as citations, reviews, and local content compound. Meaningful local dominance (top 3 in the Map Pack across your service area) typically compounds between month 6-12 for well-executed programs in reasonably competitive markets. Local SEO is a compounding game — the businesses that started twelve months ago are always ahead of the businesses starting today.
Do you work with businesses outside the 49 cities listed?+
Yes — the 49 cities listed are our best-documented markets with the deepest competitive analysis. But we serve local businesses across the entire United States, United Kingdom, Canada, Australia, New Zealand, and Ireland. Shoot us your city and we’ll tell you honestly whether we’re a fit for your specific market and competitive landscape.
Do you work with multi-location businesses?+
Yes — multi-location local SEO is a specialty. Every location gets its own Google Business Profile optimization, its own service area page, its own local citation set, and its own review generation strategy. Reporting rolls up to a single dashboard so you can see performance across every location at a glance. Multi-location businesses often see the strongest ROI from local SEO because the campaign scales across every market you serve.
What industries do you specialize in?+
22 industries with dedicated vertical expertise: plumber, dentist, HVAC, roofing, movers, construction, handyman, eye care, tree service, landscaping, fencing, locksmith, home health care, pest control, lawn care, tax consultant, real estate, printing, fish farm, wedding planner, and remodeling. Every industry has its own local buyer patterns, its own trust signals, and its own competitive dynamics — and we’ve mapped enough of them to deliver from day one.
Do you handle Google Business Profile management?+
Absolutely — GBP optimization is one of the core disciplines of local SEO and it’s included in every retainer. Category tuning, service area configuration, hours accuracy, photo strategy, services list optimization, keyword-optimized description, weekly post cadence, and ongoing monitoring for suggested edits or listing hijacking attempts. See our
GMB Optimization service page for details.
What’s included in a local SEO audit?+
A free local SEO audit covers your website’s current rankings for target local queries, Google Business Profile completeness and optimization, existing citation profile and NAP consistency, current review reputation across major platforms, competitor Map Pack visibility, and a written recommendation for the specific fixes that would move rankings fastest for your specific business. Delivered in 5-7 business days at no cost or obligation.
Do you offer international SEO or just local SEO?+
Local SEO is our specialty across six English-speaking countries. We do not offer international SEO for non-English markets (Japan, Germany, France, etc.) or specialized ecommerce SEO for global brands — those are different disciplines that deserve specialist agencies. If you’re a local business in the US, UK, Canada, Australia, New Zealand, or Ireland, we’re your team. If you’re a global brand needing multi-language SEO, we’ll honestly point you elsewhere.
What if I’ve been burned by a local SEO agency before?+
You’re in the majority. Most local business owners we talk to have paid for local SEO before and gotten either national SEO with a city name added, spammy citation drops that damaged their local rankings, or fake reviews that Google eventually caught and penalized. That’s why we work with a free local SEO audit before you commit, transparent pricing in writing, real local strategy tuned to your specific service area, month-to-month retainers with no lock-in, and detailed monthly reporting on rankings, GBP performance, and lead flow.
